S.E.E.D. Dashboard — LaToya Heron

S.E.E.D. Pillars

Four elements I find crucial to Project Management

SET GOALS | ENHANCE | EVALUATE | DELIVER

SET GOALS: Step back to take a look at the bigger picture that is driven by the business goal. Use that to work backward in identifying the details needed to create this picture (let’s call these phases and milestones). Once identified, create soft and hard deadlines to meet before proceeding to the next step.

ENHANCE: Take a look at the goals that are set in place and elevate them so that it promotes a halo effect between the client and brand.

EVALUATE: Assess the phases and milestones and make sure that they solve the business challenge in a way that enhances the brand’s value.

DELIVER: Present this Project Management plan to the client for review. Once approved, work with them to exceed their goals. The success of the project/campaign is contingent on the collaborative efforts set forth by me and the client. The goal is to give it the proper nutrients so that it blossoms into its full potential.

S.E.E.D. Dashboard

I created this dashboard to track the health and progress of a project

STATUS | EXPEDITED TIMELINE | EVALUATIONS | DELIVERABLES

STATUS: I manage the project and the people by tracking the project’s performance against the Scope of Work by diving into elements that are quantifiable in any project (i.e., money spent, full-time equivalents, hours logged in, and time frame).

EXPEDITED TIMELINE: Depending on client expectations, these internal deadlines range between a few days to 1.5 weeks before the client’s hard deadline. This provides ample time for the client to review, request edits and receive the final deliverables in time for their original deadline. Although it is called expedited, these deadlines are in no way rushed. In fact, this approach guarantees efficacy and client satisfaction every ... single ... time.

EVALUATIONS: To get a sense of how my team and I are doing as a team, I send the team anonymous evaluations so that I can get a sense of how we’re doing as a team, the team dynamics, whether we’re productive and feel we’re set up for success. The purpose of this is to get feedback and monitor our performance at every stage. After all, there is always room for growth — even for a Brand Gardener. (Scale: 1 = Not Satisfied and 10 = Very Satisfied)

DELIVERABLES: From SWOT analysis to insight to the creative message, the key deliverables aren’t limited to just visual elements. It’s all about what’s at the core of it all and what takes root to guarantee that these elements blossom like they’re intended to. Creatively speaking, the executions, across different media types, per the client’s request (i.e., 2D print, time-based (television or radio interactive, experiential, story building, and public relations). Clients may request as little as one deliverable.